Needed to do something New
1967 was a scary time in and around Kenosha, Wisconsin, home of American Motors Corporation. The company was not doing well, sales were down and the finances were in dire straights, they were running out of cash.
A wild new shape
The answer turned out to be a new car called Javelin. How the Javelin came into the picture goes back to early 1964 when a wild new shape was penned in the AMC Advanced Styling Studio 1965 when American Motors built an experimental car, a concept called "AMX" which was a styling exercise.
JAVELIN introduced
It was August 31, 1967, when the car was first introduced to the AMC dealers. This was a game-changer, a vehicle to put the company on the road to recovery. Those dealers needed to be trained on how to sell the Javelin, which was aimed at a younger market than what they were normally used to selling Ramblers.
For the line of 1970 production Javelins, there were 100 street replicas built in the AMC racing three-segment paint.
