The success of the original "Pony Car"
Historians agree that in April of 1964 when the Ford Mustang was released to the buying public, the car practically sold itself as it looked much more expensive than it was, plus, it was so exciting, new and fresh in overall appearance that buyers just came to the car in the showrooms.
Ford Motor Company's advertising agency at the time was J. Walter Thompson and they came up with a full advertising campaign, a barrage of interesting, creative ads that helped paint an exciting picture. The picture was along the lines of: "A lot of car for the money" and "Drive a Mustang, get the girls!"
For the 1965 model year in mid-April Ford released the 2+2 Fastback roof, and the general theme shown here was: A single girl drives a convertible, a father drives a hardtop, and the single guy drives a fastback.
The famous George Bernard Shaw quote, was the tag line for this 1966 ad featuring an elderly couple seated in a convertible Mustang. The message of course was that anybody of any age should buy a Ford Mustang!
