When the news first broke that Pontiac Division of General Motors was to be phased out as part of GM’s aggressive restructuring efforts earlier in 2009, it was a shock to many. Since its inception in 1926, Pontiac had been known for producing cars with both performance and value, a division with a rich and storied history.
Pontiac had established itself as a good “middle-class car” for people that desired quality and reliability
Pontiacs had a slightly more “upscale” appearance to them as compared to rivals from other automakers in this era.
The once proud and very profitable marque that was positioned in between Chevrolet and the more expensive Oldsmobile, Buick and Cadillac brands, was no longer needed in the shrinking GM lineup.
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