Pontiac Motor Division MEMORIES

The once proud Pontiac marque was no longer needed in GM lineup

Money was borrowed from the United States government to keep GM afloat

When the news first broke that the Pontiac Division of General Motors was to be phased out as part of GM’s aggressive restructuring efforts earlier in 2009, it was a shock to many. Since its inception in 1926, Pontiac had been known for producing cars with both performance and value, a division with a rich and storied history.

Pontiac Motor Division

Money was borrowed from the United States government to keep the entire GM organization afloat, and a “Viability Plan” was submitted to the Obama Administration with details on how the company was planning to survive. The plan included the keeping of Pontiac Division, however, “Uncle Sam” rejected it so further cuts had to take place, in the way of Pontiac’s demise. 

Ben H. Anibal (previously the Cadillac chief engineer was responsible for the all-new design of the 1926 Pontiac, AKA “Chief of the Sixes,” a car that was quickly accepted by the masses. Available in both a Landau Coupe and Coach body style, the first year some 76,742 were sold. In the next year sales hit 140,000 units, and 210,890 cars sold in the 1928 model year. The “Tin Indian” was a winner from the start. 

 

"The Most Beautiful Thing on Wheels" was the advertising slogan for '37

 

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Pontiac Motor Division MEMORIES