The Mercury Division

They built powerful, good-looking vehicles at reasonable prices with distinguishable looks.

The growing mid-price market

For the 1939 model year, the Ford Motor Company brought out a new car, the Mercury, a higher-priced entry that was marketed as the “Mercury 8” to help highlight its more powerful V8 engine.

 “Mercury 8”
The powerplant of the new Mercury 8 was a 239.4 cubic-inch flathead V8 that delivered 10 additional horsepower as compared to the Ford 221-cid V8 flathead mill.  

Mercury

The handsome woody wagons featured sliding rear windows and with more steel construction and less wood content as the previous version.

Mercury
The Mercury line saw few outside changes, slightly different front turn signals and chrome trim, but the dashboard received a re-working, featuring a new gauge cluster. A Mercury pace car convertible similar to this one, drove at the Indianapolis 500 on May 30th.   

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The Mercury Division