The growing mid-price market
For the 1939 model year, the Ford Motor Company brought out a new car, the Mercury, a higher-priced entry that was marketed as the “Mercury 8” to help highlight its more powerful V8 engine.
![“Mercury 8”](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/637ab80001a2efdb5954f8eb_c1118-14_HR_2.jpeg)
![Mercury](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/637ab9051b657ad210841f3c_1949_MercuryWagon_2.jpeg)
The handsome woody wagons featured sliding rear windows and with more steel construction and less wood content as the previous version.
![Mercury](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/637aba2b7aaafa85edada239_89913-5_HR(2)_2.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/63f152b4c68283e54f67d031_1960MercuryMonterey_HR_2.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/6478bc7d0336db5237dc9137_1967_Cougar_2.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/63f1541f5f6fc84696281d17_DSC_0467_2.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/63f227105f6fc8465ee781d0_mtrsptshist_60_HR.jpeg)
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