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The shape was a radical change

By the time the 1968 GTOs were released, there had already been over 286,000 of them sold to the muscle car-hungry public. GTOs were still very much the rage on the streets and the model spawned numerous direct competitors, from other divisions of GM as well as from Ford, Mercury, Dodge and Plymouth.  

A lack of chrome added to the elegant, flowing lines of the new A-Body cars. The GTO was the top-of-the-line in the Tempest series, and performance lovers flocked to it big time.