Pickup Campers - A look Back

The formative and fun years of the slide-in camper phenomenon

  • The most famous early era vehicle camping group
  • The "Tin Can Tourists"
  • Dozen more coach-making manufactures jumped into the market.

Americans have been enjoying camping trips with their vehicles ever since the invention of the automobile and without question, the most famous early era vehicle camping was done by this group of well-known men: light bulb inventor Thomas Edison, car maker Henry Ford, tire magnate Harvey Firestone and author, poet and naturalist John Burroughs. They called themselves "the four vagabonds" while they were out exploring the wilds during these camping jaunts in their motorized expeditions, which started in 1913 and went to 1924. "When we have settled on a camping site," shared Burroughs in one of his writings, "Mr. Edison settles down in his car and reads or meditates; Mr. Ford seizes an axe and swings it vigorously till there is enough wood for the campfire."  However, this was not a case of simply living off of the land during these camping trips, but rather outings that saw full fleets of support vehicles with chauffeurs, cooks, maids and complete staff to deal with anything that could possibly come up, Harvey Firestone even would bring along his butler!

Nonetheless, with a great deal of newsmen and photographers covering these camping trips, there was large amounts of publicity generated for the quartet, as well as the hobby of vehicular camping. This extravagant version of camping was hardly anything the average citizen could relate to (they each had 10-foot by 10-foot private tents) with a Model T fully outfitted with a refrigerator, stove and everything required to make it a mobile kitchen, including a dining tent with table for 20), but it did succeed in putting auto camping in the news big time.

In 1919 there was an organization started called "Tin Can Tourists" and the group, originally based in DeSoto Park, Florida, was about 20 vehicles strong at the beginning. The members had cars (with folding side tents, sleeping on cots), trailers and converted trucks(that incorporated sleeping arrangements inside the bed area, often using canvas for shelter material). The name came from them having soldered tin cans on their radiator caps, which symbolized that canned food was typically what they ate while camping. With their determination and drive, they took on the dusty and bumpy early roads (notoriously terrible by any standards, and filled with mud during rainstorms) all across the country in pursuit of adventures in traveling and camping activities. It was their "home on the roam." A few years later, more refined "house cars" were built which also became part of the Tin Can Tourists scene.

 

With a growing number of both home-built and commercially-built camper vehicles hitting the roads, by the middle 1930s there was a big increase of automobiles being adapted to use in family camping. According to researchers there was in the range of 150,000 members that had camped as a part of the Tin Can Tourists organization alone plus there were others that just set out on their own to explore America with their camping-equipped vehicles.

After World War II the pickup truck had gained in popularity, mostly for farm and commercial use, but also for use by campers who viewed them as being ideal for modifying as it was discovered by backyard builders that the bed of the truck could easily and inexpensively serve as the foundation for the installation of an enclosure to make it a camper all it itself, affordable and self-contained. plus removable. No motel or hotel bills to deal with, plus meals could be made inside the camper or by campfire when actually camping. Recreational traveling on the cheap!                            

 

Howard L. Cree created, with help from his wife Lillian, the "Cree Pick-Up Coach" in his Marcellus, Michigan workshop in 1945. The unit was a box-like enclosure that covered the cargo area of the bed, but did not extend up and over the cab area. It offered shelter, albeit a small living quarters inside the galley. Cooking, dining and sleeping could be done inside of it, without the need for a tent. Plus, the use of a pickup truck provided more maneuverability than pulling a travel trailer. Sales of the boxy Cree-built camper came when it was shown at a Chicago sports and travel show. When a writer did a review on this innovative shell, he described it as follows: "Slide this miniature home on a pickup truck, bolt it down, and you have a 'houseboat on wheels' for vacation travel. It gives the equivalent of a car and trailer in one unit, and applies Pullman-style design for comfort."

 

At about this same timeframe that the Crees developed their product, Walter King from Torrance, California, had come up with his own design of an aluminum-skinned pickup camper, only his was not boxy in construction but rather featured a rounded top design. It was in the summer of 1945 he built his one-off design, and soon after made plans with his wife to take the camper truck out a traveling adventure later that year. The camper was unique enough to garner a great deal of interest from those who saw it, and by the time the Kings were ready to return home from their excursion they had received cash deposits to build five just like it for new-found customers! From there King Manufacturing was born and these "home away from home" truck camper bodies were called Sport Kings, and the early models sold for under $900.00.  

 

1957 Chevrolet Model 3104
Featuring a Conestoga type camper shell that mimicked the early covered wagon in appearance, here's a 1957 Chevrolet Model 3104 pickup that loaded up with outboard fishing boat ready for a day of outdoor adventure.

Another innovative truck camper pioneer was Don Hall, who in 1953 invented the collapsible design that provided a lower profile while driving, something he could take on the ALCAN Highway (a1700-mile long stretch of highway that went from British Colombia, Canada, to Delta Junction, Alaska, via Whitehorse, Yukon) with his pickup. What separated Hall's design from the others was his telescoping feature, which raised and lowered the upper portion of unit through a patented hydraulic mechanism. The benefit was to be able to lower the unit for less wind resistance while in the retracted position while operating on roads and highways.

Travel Queen Coaches
Travel Queen Coaches, Inc., based in Riverside, California, came up with 49 reasons in this mid-1960s trade ad as to why their product should be sold to camper truck customers, shown here with acut-a-way detailing all the features. "Capitalize on one of the fastest growing markets...recreation equipment. Travel Queen is nationally-advertised and has pre-sold your prospects on the merits of a "Travel Queen Camper," states the ad copy. TQ campers had built-in jacks as standard equipment for easy mounting and dismounting.    

Dodge debuted their brand-new line of Sweptline light-duty pickups in October 1960 for the 1961 model year, shown here is the Series 100 version. Standard engine was the 225-cid Slant Six that incorporated a 30-degree slant in its design (providing a ram-effect induction, with a 318-cid V8 powerplant available as optional equipment. This one had "West Coast Mirrors" fitted and a Dreamer cab-over camper hat was 8-feet in bed length.    
Winnebago Industries
Winnebago Industries (Forest City, Iowa)was a major player in all things RV starting in the mid 1960s and the Flying W" markings appeared on lots of pickup- truck campers over the years! Their Thermo-Panel foam wall construction was touted as being both tough and lightweight plus having the best insulation quality on the market. Winnebago is the name of the county where their plant in Forest City is located.   

The American novelist John Steinbeck, most known for his Grapes of Wrath and Of Mice and Men writings, gave the truck camper movement a major shot-in-the-arm for positive publicity when he penned his book in 1962  titled "Travels with Charley in Search if America." The book was about how he and his large and elderly poodle traveled across America in a new 1961 GMC pickup truck, equipped with a Wolverine slide-in camper (with stove, refrigerated icebox, bed, table for his trusty typewriter and chemical toilet) where he, now 58years old, had "re-discovered" the country that he had extensively written about over the years. His experiences in that truck camper, over an11-week-long time period, saw him do everything from eating with truckers at interstate truck stops, to visiting with regular citizens in small towns that dotted the back roads from New York to San Francisco and back, and included in his dialogues was things like arguing politics with his sisters he visited while on the road to talking about the New York license plates on his rig. The book became a best-seller immediately upon publication and by March of 1966 it was on its 26th printing. The V6-powered 3/4-ton dark green camper is displayed at the National Steinbeck Center located in Salinas, California. 

Peace and tranquility seems abundant in this scene with a 1962 GMC 8-foot Wide-Side pickup, presented with two-tone paint treatment. The truck is outfitted with a Wolverine camper from Gladwin, Michigan. The GMC truck featured a V6 engine (60-degree) displacing 305 cubic inches and delivering 165 hp.

As the camping craze spread, dozen more coach-making manufactures jumped into the market. Aluminum sheet siding with ribbing for strength was the typical outside construction choice by the builders. The sizes started with simple 8-foot floor plans however it didn't take long for the camper body designers to begin to make them longer, wider and with that, heavier. People loved their "romance with the road" camping lifestyle and they wanted some more elbow room while doing what they loved, living out of a pickup while on the road. There was demand for bigger camper coaches for their pickup trucks. The increased weight had an ill effect in the industry because, unfortunately, many overloaded their trucks with too much of a payload for their axles and springs. so the industry worked hard to educate their sales people and dealers to promote the use of 3/4-ton rigs (or 1-ton for chassis mounts) to handle the heavy haulers.  

A 1962 F250 3/4-ton cab and chassis was the base vehicle for this chassis-mount "Dreamer Explorer" 10-foot truck camper, promoted as having a lightweight design and lower center of gravity, thanks to its drop side construction layout. Inside was two separate bedrooms. The Dreamer was a product of Coons Custom Mfg. (Oswego, Kansas, Pomona, California) and in their promotional materials they boasted a lifetime unconditional guarantee (to the original owner) that "assures you a lifetime of carefree travel and enjoyment." Top powerplant for the '62Ford F250 was the 292-cid Y-Block V8, delivering 160 hp.   
For the 1962 model year, Dodge made available at selected dealerships this "Custom Sportster House car" which was based on their D200 Cab and Chassis 3/4-ton 122-inch wheelbase truck and fitted with a Roll-A-Long camper body, as seen in this Dodge News Photo. he base price of the truck (less camper and installation) was listed at$1838.00. "Frame mounting of the Sportster directly on the Dodge truck chassis results in a more stable vehicle and provides the benefits of passenger car registration," said Dodge Public Relations. In addition to this pickup truck based camper, Dodge Truck Division for '62 also launched their RV for the marketplace with a much larger motorhome based on their school bus chassis.  
The Roll-A-Long Sportster camper unit as used on the 1962 Dodge truck had a listed price of $2895.00, and highlights were listed as having full headroom and and safety and convenience of an entrance at the side, instead of the rear, sleeping space for five, hot and cold running water, both gas and electric lights (12 or 110 volt), gas stove, oven with thermostat, refrigerator, dinette and private bathroom / shower.              

The Alaskan Camper is unique because of itsdesign that features a hydraulic means of raising and lowering a portion of thecamper shell, with the design element being that when lowered, it provides amore sleek profile to better help fight cross-winds when driving, plus has lessoverall wind resistance which can positively effect fuel consumption.
The Huntsman Compact 108 Series as mounted on a 1964 Ford pickup, a smallish cab-over unit that had a 48- x 78-inchover-cab bed, full kitchen and storage closet, and the dining area converted into full-sized twin bed sleeping area. Weight was listed at 710 pounds and inside height measured out to 5-feet, 7-inches. These were the early days of the truck camper business --- note there was not any passenger-side rear-view mirror on this truck!    
Shown mounted on a 1964 Chevrolet 8-footC10 1/2 ton truck, here is the Huntsman Compact 108 model (10-footer) which weighed 930 pounds and  The Huntsman Company was based in Oswego, Kansas, with their Western Plant located in Ontario, California.  
During mid-model year 1964, the Dodge Division released a brand-new addition to their truck lineup--the compact A100series that incorporated a "forward control" design where the engine sat between the seats and rode on a 90-inch wheelbase. These trucks were rated as 1/2-tons and starting in 1965 a 273-cid V8 engine was offered as optional equipment, followed by a larger 318-cid version that came in 1967. In this Dodge Public Relations photo announcing the 1967 version, it has a downsized camper body on it that is said to be "an ideal unit for the enthusiast seeking a highly versatile and maneuverable camping vehicle."  
The miniature-sized cab-over came from Travco Corporation (Brown City, Michigan) and was called the Lark, a slide-in camper built specifically for these smaller beds and featured, according to press materials, sleeping provisions for four persons, a dinette plus kitchen facilities. It weighed 900 pounds and if the truck was optioned out with the318-cid V8 engine, it surely would have had ample power for most any recreational conditions.    
The new Camper Special Ford package became available for the 1965 model year, fitted with equipment that enhanced its use for hauling slide-in campers. Ford's new rig won the "Camper Truck of the Year" award from Art Griffin, publisher of Camper Coachman magazine. "We believe the Ford Motor Company has made significant progress toward the ultimate pickup for hauling coaches," said Griffin when a presentation was made to the Ford Truck Division. The new Twin-I-Beam front suspension of the Ford truck was also noted, stating that it provided amazing stability and riding control with a coach aboard.      
In this 1966 advertisement from Kaiser Jeep promoting their line of Gladiator 4-Wheel Drive pickup trucks, the message evolves around being able to access areas off-road that a normal 2WD truck could never go, plus that the extra traction provided with the 4WD on the road during adverse weather conditions was superior. "With twice the traction of ordinary camping rigs, you go more safely over rain-wet highways and snowy roads...or cut off the road to back country places other camping buffs only see on a map." Gladiator's with 4WD had available 250-horsepower power, from their Vigilante 327-cid V8 engine (of their own design), Turbo Hydra-Matic automatic transmission (sourced from GM) plus a Jeep Camper Package which included heavy duty suspension, tires, battery and alternator, plus Dual Western mirrors and power brakes as standard equipment. The distinctive outside appearance meant nobody ever mistook a Gladiator from another brand of truck!    

"Timetables, hotel bills, restaurant tabs, this is the year to beat them all--in your 1967 Ford Camper traveling home," was the message from Ford Truck Division for the re-designed 1967pickup line. Pictured in F-250 Camper Special guise, the re-designed truck had a certain masculine appearance and rode on a 131-inch wheelbase which was longer to help distribute camper weight forward. The camper unit is a Gold Line10.5-foot Model 440 made from a new "space age" ABS plastic called Cycolac, featuring "modern wall insulation similar to that used inexpensive freezers and refrigerators." The new lightweight material also was said to reduce weight by 300 pounds and provide, as compared to a traditionally-built camper body, a third more storage space according to the manufacturer.   
Inside the Gold Line camper finds a multi-voltage electrical system, polyfoam over cab mattress, 75-pound deluxe icebox, two-basin sink, and a three-burner range with thermostatically controlled oven. Travel Industries, Inc. was the manufacturer.    

From 1968 to 1972 Chevrolet offered a special long wheelbase pickup specifically marketed to the camper crowd: a133-inch wheel based "Longhorn" edition that featured a bed that was extended to 8.5 feet in length. The extra length was added in the front portion of the bed, which made it ideal for use of 12-foot long camper bodies. Longhorn emblem shown on the rear bedside (1970 version in the photo). If you look closely you can see the vertical body seam located six-inches from the leading edge of the bed.  
In the July 1969 issue of Popular Mechanics magazine writer Lee Oertle outlines "40 Ways to Test a Camper Before You Buy It" and one of the tips listed was for purchasers shopping around to grab an overhead bunk and shake it vigorously. If the walls tremble and move an inch or so--reject the coach." The cover depicts a current model Chevy C/20 CST equipped with an Avion camper (note the aerodynamically-designed roof) on a dusty trail outside of Las Vegas, Nevada.   

To promote the 1969 running of the Sports, Recreation and Vacation Show held at Cinderella City in Englewood, Colorado, Ann Bell (Miss Colorado Universe of 1968) struck a pose for this publicity photo of a "Psychedelic Camper." It had been wildly painted by Ken Buchanan of nearby Buchanan Campers. Even the RV industry was effected by the "flower power" movement!  
There's a museum for RVs and motor homes located in  called the "RV / MH Hall of Fame" located in Elkhart, Indiana (www.rvmhhalloffame.org) and to pay tribute to the historical significance of the slide-in truck camper, there is a classic 1969-era Holiday Rambler 11-foot cab-over slide-in camper unit on display for visitors to see. The museum features several historical units which shows the RV evolution from the earliest days to current times.     
A J-3000 Jeep 1-ton dual rear wheel cab and chassis is shown here with chassis mounted cab-over camper, along with drawings for full explanation. Kaiser Jeep did offer camper packages and included was: power brakes, 40-amp alternator, 70-amp/hour battery, heavy duty cooling system and big Western side mirrors. The Vigilante V8 engine and Turbo Hydra-Matic transmission were suggested options.

This 1969 Ford camper was donated to the RV/MH Hall of Fame and is one of the 20 or so originally built by the Stites Camper Company (Denver, Colorado). This vehicle is unique as it was constructed to test the market and never put into any sizable production, it was a much more complicated way to construct a chassis-mount camper using a pickup truck cab (note the camper body extending past the doors and windshield).    
With a four-door platform and 146-inchwheelbase, the Dodge crew-cab pickup seated a full contingent of six adult passengers in comfort, it was considered by many the ultimate for family truck hauling! Shown is a 1969 D-200 Camper Special model and camper unit by Freeway. Top engine was the 383-cid V8.    
CE/30 1-Ton Chevrolet Chassis-Cabs were dual rear wheel equipped for extra stability. Available for both 12-foot camper bodies (7800-pound GVW rating) or 14-foot camper bodies (10,000-pound GVW rating), these husky rigs provided a lower center of gravity and enough room inside to "bring out the interior decorator in you." Pictured is 1970model with Open Road camper body.

Because Chevrolet was the top selling brand in America there were high numbers of these trucks, like the 1970 version pictured, used for camper customers. One thing that was offered was a choice in rear suspension styles, coil or leaf springs. The factory offered a package geared especially for the camping market called "Custom Camper" which came fitted with heavy duty springs and shock absorbers, a front stabilizer bar, and choice of 16-inch or 16.5-inch(split rims) wheels, with 8-ply tires in either case. Other options recommended for camping applications included heavy duty 70 amp battery, auxiliary battery(an additional 53-amp battery that connects to the charging circuit and provides extra in-camper power source), heavy duty generator, heavy duty radiator, camper wiring harness, tool stowage compartment an auxiliary gasoline tank (provides 20.5 gallons for reserve). The pictured rig featured an over-cab camper built by Traveleze, Inc., based in Sun Valley, California.    

For 1971 El Dorado offered 22 different models of camper units, had two sales offices (Minneapolis, Kansas and Lakeview, California) with a large dealer network in 43 states coast to coast. Pictured is a 3/4-ton 1970 Chevrolet pickup fitted with a 11-foot Shawnee unit from their Matador Series.  
14 different floor plans shown here from the 1971 El Dorado brochure, ranging from 8-foot to 15-foot in length (14- and15-footers are for chassis mount units only) and the blueprints were a great way to better visualize how much room was available in each series. However, then and now, it's still advantageous to be able to get inside one and see first hand the arrangement.    
This is the inside of a circa 1971 El Dorado Matador "Shawnee" model with 11-feet of floor space. It's 7feet, 10-inches wide and has a 60-inch king-sized bed located in the over-cab area. The dinette converts to a 50-inch bed, and there's an optional overhead folding bunk for increased sleeping space. It has a built-in lavatory,100-pound ice box, stainless steel double sink, 3-burner gas range with stove,30 gallon water supply with 12V pump, (and city water hookup), double propane compartment, full-height screen door and two roof vents, one being of a sky-dome design. Gold, Avocado or Burgundy-color choices came on the appliances, plus color-coordinated upholstery and curtains came with the selection.    

El Dorado Toreador Series, this one the 101/2-foot "Mohawk" model with same features as Matador Series, but with different layout. This one has "care-free vinyl-clad paneling" and what they claimed as the largest bathroom of any truck camper. The map of the US is a great motivator for travelers to get out and see the country!

1971 Dodge Camper Special (127-inchwheelbase) outfitted with El Dorado Matador Series 11-foot camper body, fitted with oversized camper mirrors for enhanced rear view visibility.
A digest-sized publication called Camper Coachman was published which was aimed at the truck camper market specifically. Each issue had road tests, buyer's guides, camping lifestyle articles and reports on relevant topics like RV parking restrictions and news from the RV trade associations. As in the case of inside the pages of the pictured February1972 issue shown here, between the editorial pages there were numerous product advertisements for related parts and components including auxiliary fuel tanks, roof racks and side ladders, wide rear wheels and floatation tires, swing-out bicycle carriers, awning kits, compact heaters, overload air springs, and camper body jacks in the 138-page publication.

In 1972 American Honda came out with a truck camper themed advertisement for their CT-90 trail bike, which reflected the trend of camper owners that were hauling lightweight motorcycles on the ear which provided a means for exploring the trails or traveling about after setting up camp. The mounting of Bicycle(s) also provided similar rear visuals for motorists that followed camper trucks.  
For 1973 Ford released a new rig "designed and engineered from the ground up" specifically for the big 11 - or 12-foot slide-in camper market. Designated as the F-350 Super Camper special, the 140-inch wheelbase truck provided an improved weight distribution thanks to the rear wheels being moved to the rear (9-inches longer than the standard versions). In addition for the camper customer, new stabilizer bars were standard for better cornering. The GVW rating was up to 9,500 pounds and that meant the SCS model was built to carry a maximum of up to 4,675 pounds. Among the other special features was a heavy duty cooler for the automatic transmission, easy-access side location for the spare tire (located on RH side towards the front of the bed), built-in camper wiring harness, and bright western mirrors. One optional feature that was handy for operators was that the auxiliary 24-gallon fuel tank, if ordered, had its filler neck located on the same side as the standard tank making fill-ups a breeze.    
Seeing here enjoying the leisure life, the 1973 Dodge D200 (3/4 ton) pickup with the new optional Club Cab (18 inch extension added to the rear portion of the cab) which increased interior space by some 34 cubic feet. With the 8-footbed, it lengthened the wheelbase to 149-inches. Also optional were auxiliary jump seats for additional rear passengers, and they could be folded away into the side panels when not in use. Camper 7500 and 9000 models were available and power choices included 318-, 360- and 400-cid V8 engines. A Matador Series11-foot camper body from El Dorado is mounted on the truck.  

While testing the Pilgrim camper(manufactured in Bellflower, California) Camper Coachman editor Bill Estes said "Despite its limited length, the Pilgrim 10-footer has plenty of interior livability," in his detailed report. "Most campers would consider a10-footer a throwback to the early days of popularity, when they began to 'grow' in length and width. When 10-footers were introduced they were monstrous campers and earned a few demerits in the handling department because many were hauled on half-ton trucks." Pilgrim's 10-footer weighed 1410 pounds and was well suited for the then-common 3/4-ton truck with 7500-pound GVW rating.  

This story is meant to focus on the formative and fun years of the slide-in camper phenomenon that swept across the country like wildfire, and to shed some light on how popular they were during the 1960s and 1970s. During their heyday every neighborhood in every town and city, or so it seemed, across America had examples of camper trucks being used by families for weekend fun and they were regularly seen parked in the driveways and side yards of people's homes in wait for the next camping trip.

Fast forward to modern times and of course there has been a great interest in all things "retro" over the past years in the RV world. One example being the increased amount of restored Airstream trailers being put back on the road, refurbished and retro-fitted with modernized creature comforts and hi-tech devices along the way. While researching this, some Autotrader-type searches were done and it was found that there are vintage "survivor" trucks with campers still out there available, and in unrestored form they can be bought at low costs for the most part. Now would a classic Camper Special truck updated with a fuel-efficient turbo diesel powerplant, 6-speed transmission with overdrive, big disc brakes on all four corners, alloy wheels, air-ride suspension (with auto leveling) and GPS navigation system be something fun and unique? And to then bolt to a modernized, completely refurbished old-school camper body that was fully re-done and refined using cutting-edge interior components including upgraded modern A/C and appliances, cherry glazed cabinets, polarized windows, hardwood flooring, solar and aqua hot heating, select-comfort bedding, power awning, backup-cameras, built-in "energy command center" generator, on-board satellite dish, multi LCD flat screens with full blue-ray entertainment center and onboard WiFi thrown in for good measure? A wide-spread new trend but as they say: hey, its happening!  

Pickup Campers - A look Back

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