Mopars in Miniature

An almost endless selection of available miniature Mopars. a unique and creative way of learning about car styling and construction

  • Endless selection of miniatures
  • Market prices have come down
  • The word "scale" comes up

Mopar loyalists are the types that appreciate all the different varieties of vehicles that wear the Chrysler, Dodge, Plymouth, Jeep, DeSoto and Dodge Truck badges, that is a simple, undeniable fact. If space and money were no object, certainly the majority of the Pentastar fanatics worldwide would have a warehouse full of their full-size 1:1 favorites as a personal collection.  While that makes for a great automotive fantasy, it is however a rather unlikely scenario, no matter how appealing it is. So, the next best thing for the Chrysler product lover is to "think small" and augment their automotive passions with a selection of scale miniature models of the cars that they enjoy, but normally could not afford and/or have space for.

Considered a play toy or adult collectibles

Jo-Han's Chrysler Corporation Turbine Car 1:25 scale kit

With such a wide and varied number of interesting and desirable Mopars produced over the years, everything from the Airflow to the Viper, there's no end in sight to the amount of scale replicas to start collecting. In today's current offerings, plus what's been available over the past 20 years, there is an almost endless selection of available miniature Mopars out there. Included in the mix are plastic kits, plastic-bodied "promotional cars" used by the factory to promote the lines of new cars in the showroom, large and small versions of diecasts plus tiny "matchbox" sized examples that can be considered either play toy or adult collectibles depending on their level of detail.

Some of the most popular plastic kit manufacturers over the years include:

  • Jo-Han - short for John Hanley - founder  
  • AMT- short for Aluminum Model Toys
  • Revell
  • MPC - Model Products Corporation 
  • Lindberg  
  • Monogram 
  • Aurora
  • Polar Lights

Here in this group shot of various miniature Mopar items are the:  

  • 1969 Hawaiian Polar Lights 1:25 scale
  • Charger Snake / Mongoose combo
  • 1:18 scale Road Runner diecast  
  • Richard Petty Jo-Han 1:25  
  • SuperBird kit  
  • 1976 Dodge Dart Sport 1:25 scale kit and  
  • the Whipple & McCulloch Revelation Dodge Demon Funny Car 1:16 scale kit.

Besides the actual plastic kits, there's certainly an added value in the box art, particularly when talking about vintage packaging from the 1950s, '60s and '70s. Avid collectors also seek out old brochures and catalogs on these models, including the thick and heavily illustrated Auto World product catalogs from yesteryear.

1969 Dodge Super Bee Six Pack 1:24 scale car from Danbury Mint
This 1969 Dodge Super Bee Six Pack 1:24 scale car is a premium diecast from Danbury Mint with opening doors, opening decklid, lift-off hood, removable air cleaner assembly and removable spare tire and highly detailed interior and trunk. Originally priced at $128.00 in 2007.

Metal diecast car manufacturers include:

  • Franklin Mint  
  • Danbury Min 
  • Ert,  
  • Maisto 
  • Yatmin
  • Hot Wheels by Mattel 
  • Highway 61  
  • Bburgo 
  • Liberty Classics  
  • Jada Toys  
  • Motor Max  
  • Road Champs  
  • Action Collectibles
  • Auto World  

Small toy-sized diecasts come from these manufacturers and more: Matchbox, Hot Wheels, Racing Champions, and Johnny Lightning.

Great for working with your hands

For older car model enthusiasts, especially those that may have actually built the first-issued kits back in the day, the modeling scene can really take one back to the days of youth. For the newcomers to the modeling craze, it offers a unique and creative way of learning about 1:1 car styling and construction, plus is great for working with your hands and learning about painting, gluing, and mastering the craft of applying water-type decals. Hey, anything could be better than doing endless amounts of video games and/or texting these days...

Another added benefit to building and collecting any type or size of scale cars is sharing the passion with these younger enthusiasts of cars, as it brings a whole new aspect for them to appreciate the lines and curves of cars that they might have never seen before and may never see in their lifetime.  

Part of the General Mills' promotion over the years for their Cheerios Honey Nut brand was to supply free Richard Petty 1/64 cars in cereal boxes, including these two Mopar variations: 1970 Plymouth Road Runner street machine and 2001 John Andretti Dodge Intrepid R/T Cup car. These and others in the series can be found online and at swap meets.

One thing that has made collecting scale cars more affordable is that market prices have actually come down on vintage adult collectible products in recent years. Why? It's mostly thanks to the growth of eBay as everybody and their brothers have gone up to their attics and dug out all their own collections for resale, which in effect flooded the marketplace and has drastically lowered the selling prices of what once was thought to be "hard-to-find" models, kits, and promos.

Scaled To Precision

Whenever one speaks of car modeling and diecast collecting the word "scale" always comes up, and it is important to remember that the scales of the items are mathematical fractions. Scale = measurements as compared to the real, full-sized vehicle.  

1960 DeSoto Adventurer Hardtop 1:25 scale
1960 DeSoto Adventurer Hardtop 1:25 scale friction promo model, and are priced depending on warpage, very common with this particular car, and overall condition.

The actual car itself is 1:1, meaning comparing the actual size actual size, one size is equal to one (same) size. One of the most popular scales of plastic kits as an example is 1:25 scale, meaning the kit is 1/25th the size of the original vehicle. And a small Hot Wheels or Matchbook car is 1:64 scale, relating to the fact that it measures 1/64th the size of the real thing. So, the smaller the number in the fraction, the larger the replica is. A popular size in metal diecast cars is 1:18 scale, and it should be pointed out that just because a replica is a certain size, it doesn't automatically mean there's going to be more intricate detail built into it, that all depends on the manufacturing process and the price point set by the manufacturer.

Hot Wheels and their advertising agency had some fun with their promotional ad for the 1:18 scale line they promoted in 2001!  
1969 Chrysler and Plymouth promotional 1:25 scale cars
This is a period press release image from 1968 distributed to promote the line of 1969 Chrysler and Plymouth promotional 1:25 scale cars, and anyone who is serious about rare and desirable dealer artifacts would know and appreciate how extremely rare the pictured items would be today if they ever survived and surfaced!
Interesting enough, even though this factory photo is clearly promoting the 1969 product line with the Motor Trend Car of the Year award for 1969 was the Road Runner and in the pictured array of promo cars the Fury models and Chryslers are from 1968. Nonetheless, they all would be worth a small fortune today!
In 1991 Racing Champions offered these 1:64 scale matching #40 Pete Hamilton and #43 Richard Petty 1970 Plymouth Superbirds as part of their NASCAR collector series, with a retail price of $1.99 each. An inexpensive way to get started with a Petty wing car collection!
Dodge A100 "Little Red Wagon"
Since the 1960s Lindberg has been producing this 1:25 scale plastic kit of the Dodge A100 "Little Red Wagon" shown here expertly built. New sealed kits are readily available in the marketplace.
From 2004 when Mopar sponsored the late Shaun Carlson's front-wheel-drive Dodge Neon drag car, the Hot Wheels "Hardnoze" edition featuring exaggerated front end.
Franklin Mint released their 1:24 scale Richard Petty 1970 Superbird die-cast
In 1995 Franklin Mint released their 1:24 scale Richard Petty 1970 Superbird die-cast for the sum of $120.00, featuring opening hood, window new and driver's side twin exhausts. Original purchasers also received a signed Certificate of Authenticity from Petty.
NASCAR Chrysler 300-B
Legends of Racing presented this 1/43 scale diecast in 1992 of the Carl Keikhaefer NASCAR Chrysler 300-B driven by Buck Baker, originally selling for as little as $2.99 each at Toy Liquidators, today they can be had including a clear plastic display case that they came in.
The Mopar-bodied Mooneyes Funny Cars are represented here with Racing Champions' 1/64 scale 1996 Dodge Daytona and 1:144 1997 version

Testors released this 1/4-scale battery operated 426 Chrysler Street Hemi engine plastic kit featuring over 300 detailed parts complete with sound card recording of the real thing!

1957 Dodge Sweptline Pick-Up truck
From Spec Series Liberty Classics is this 1:25 scale diecast 1957 Dodge Sweptline Pick-Up truck and this particular model doubles as a coin bank, sells online and at swap meets.

MPC sold this 1971 Plymouth Road Runner 1:25 scale kit and it could be built stock or as a "Superbird" version (which was never offered on 1:1 cars that model year). A first-run wrapped model, such as pictured, is a real collector.

1/64 diecast Funny Cars - Revellution Demon, Mr. Norm Charger from Johnny Lightning, with flip-top bodies.
Another benefit to building and collecting any type or size of scale cars is sharing the passion with these younger enthusiasts of cars, as it brings a whole new aspect for them to appreciate the lines and curves of cars that they might have never seen before and may never see in their lifetime.  

Mopars in Miniature

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