1966-1977
The new 4WD Ford was called "Bronco" as the second horse in their product stable, alongside the famous Mustang.
![Ford Bronco](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/6349e4e3de332e8c3f0df383_BRONCO_RED_1966.jpeg)
![First Generation Bronco](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/636aaed579509108947e0713_FFF05.jpeg)
When the vehicle was first released
![Ford Bronco Advertising](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/6349e588b7e7ca93a48f9c40_BRONCO_66_ADjpg%20-%20Version%202.jpeg)
The standard engine for the Bronco was the 105-hp 170-cid inline six-cylinder Falcon unit, however, a more powerful addition came on March 2, 1966, when the factory announced the availability of an optional 289-cid V8, which developed 200-hp, and the V8 engine was enlarged to 302-cubic-inches with 205-hp in 1969.
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/6349e81bcc31fdc56ded5351_BRONCO_CAR_LIFE.jpeg)
The new Ford Bronco was a hit with the motoring press, Car Life said this about the new small-sized Ford 4x4: "The heart of this vehicle's goat-ability, however, lies in the 2-speed transfer case behind the transmission".
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/6349f7364fa4346ff8287edd_bronco%20build39.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/6349eb73f056ba9dd0a6bd24_BRONCO.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/6349f178b8d18597b8767a7a_Bronco_Offroad_Brush___.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/64b8157108ebccaa470bc0a8_BRONCO_JUMPING.jpeg)
![](https://cdn.prod.website-files.com/5f7c902856fe970d0762cb81/64b8157bcf6a9d831ecd4ef9_K2018%208_.jpeg)
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