The Commercial Sedan Delivery Story

The Sedan Delivery vehicle has a long history in the American automobile industry

  • Comfort of a passenger car
  • Strength and performance
  • The survival rate was low

Appealed to customers that didn't require a full-fledged truck

These commercial vehicles were generally bare bones in terms of trim and had minimal non-essential features. Spartan in their design, they mostly were used for light-duty business use, delivering goods to customers. The various car manufacturers that produced their Sedan Delivery models over the years were after commercial markets that desired more cargo capacity than the standard passenger cars and station wagons, and also appeal to customers that didn't require a full-fledged truck for cargo hauling.

Here's how Chevrolet gave a description of their 1931 Sedan Delivery: "Meeting the long-existing demand for a commercial unit that combines the comfort and smartness of a passenger car with the strength and performance of the sturdiest truck design -- the Chevrolet Six Sedan Delivery is being hailed by users everywhere as the year's greatest contribution to the commercial car industry."  

Besides the use of delivering parcels and products, in some cases, the Sedan Delivery was converted to emergency vehicle ambulance duty. While at first glance certain Sedan Delivery models appear to simply be 2-door station wagons with the side windows eliminated, there were typically further differences inside the cargo ara and in many instances, a single driver's seat was used.  

Finding one today in restorable condition is a great find  

Based on production numbers, the heyday of the Sedan Delivery extended from the early 1930s until the 1960s, which included the introduction of the compact-sized Ford Falcon-based Sedan Delivery (that came in 1961). Today the number of remaining Sedan Delivery examples are few and far between. The survival rate was low because of these vehicles were true workhorses, driven hard, and discarded when their duties were completed. It's fair to say that Sedan Deliveries were hardly considered historical automotive artifacts by most collectors at the time. Finding one today in restorable condition is a great find for an enthusiast that desires a truly unusual and unique collector car.  

The photographic overview shown here, reflects examples from 1930 until 2011, while the coverage doesn't include small-sized vehicles from Crosley and Jeep / Willys .

Sedan Delivery vehicles certainly had their time and place in American automotive history and the few that remain are highly cherished.

Pontiac Motor Division

Differing from the station wagon models

The Pontiac Motor Division entered into the post-war Sedan Delivery scene in 1949 with the release of the all-new Streamliner Series version, featuring an all-new frame, new sheet metal and riding on a 120-inch wheelbase. Both an L-head inline 6-cylinder and an L-head inline 8-cylinder engine was available. Front coil springs were used with variable rate leafs on the rear, drum brakes front and rear. Hydra-Matic Drive transmission was optional. Some of the premium features of the Pontiac line was the standard equipment including heater and dash-controlled hood lock. Pontiac advertising for their Sedan Delivery referred to it as a "Business Builder" and it was actually listed as a truck in cataloging. A total of 2,488 Pontiac Sedan Deliveries were produced. 

Pricing of 6-cylinder versions was listed as $1749.00, with the 8-cylinder model costing $1817.00. This historical example has seen a full restoration under the guidance of expert John McMullen who was a former Pontiac dealer. It was sold at RM auction in 2012 and is today highly cherished as a truly historical Sedan Delivery, complete with the distinctive "Pontiac Service" livery on each side. A high luster maroon factory color was applied during the restoration, and it's a fine example of a Sedan Delivery that has survived the years and now looks as good or even better than when it first rolled off the General Motors' assembly line.

The light-up hood ornament was an option, adding a unique amber-light nighttime front end treatment. 
1949 Pontiac
The overall styling of the 1949 Pontiac line was completely new, lower, sleeker and now riding on 15-inch wheels instead of the previous 16-inchers. Silver Streak emblems are fitted to the front fenders, and if equipped with the inline 8-cylinder engine, there would have been an "8" located in the middle of the script.
Differing from the station wagon models, the Sedan Delivery used a unique curb-side, left-swinging single rear door, and a painted chrome strip was affixed to it matching the hood "silver streak" trim.
The cargo area measures 85.75-inches in length, 64.25-inches high, providing a total of 92.5 available cubic feet. Twin bucket seats were used and there was a 9.75-inch step-up from the seating area to the flat cargo area.
Indian Head logo
Pontiac was proud of their Indian Head logo, which was used starting with their very first car back in 1926.
Under the hood saw the fitting of Pontiac's 239.2-cubic-inch L-head six, which incorporated the use of four main bearings and with a compression ratio of 6.5:1. The engine had solid valve lifters and ran a Carter model #WA1-537S one-barrel carburetor. Power output peaked at 3400-rpm, with a rating of 90-horsepower. A precipitation-type oil bath air cleaner was used and shown behind the engine on the center of the firewall are the dual horns.
The Pontiac interior was de-contented for the Sedan Delivery with the use of rubber flooring rather than traditional carpeting. New was the Dial-Cluster dash which featured a finger-tip starter button. The three-speed manual transmission was shifted via a column shifter, and Pontiac's steering wheel (18-inch diameter) had a circular center-mounted horn ring.

Examples of Sedan Delivery Vehicles

Ford's 1930 Model A Sedan Delivery

Ford's 1930 Model A Sedan Delivery had a longer and wider body than the Tudor Sedan, it was trimmed inside with Masonite and steel paneling, two seats were fitted with a toolbox placed below them. Actual storage area was listed as having a load length of 57.6-inches, 43.6-inches wide, and 45.8-inches tall. Power came from Ford's 40-horsepower L-head 4-cylinder engine, featuring 4.22:1 compression ratio and two-barrel carburetor. Wheelbase was 103.5-inches, and the wheels were 19-inch in diameter. In factory materials this vehicle was known as the Deluxe Delivery model. Shipping weight was listed at 2,282 pounds and the selling price was $545.00.

1933 Chevrolet Eagle

The 1933 Chevrolet Eagle Series Model CB Sedan Delivery (categorized in factory literature as a Commercial Car) shown here was a DeLuxe version as equipped with coach lamps on the body rear quarters. Inside the cargo area saw a load space 57-inches long, 50-inches wide and with 44.5-inches of available vertical clearance. Power came from Chevrolet's 206.8-cid OHV inline six that delivered 56-horsepower.  A total of 3,628 of these vehicles were built, with a shipping weight of 2,750 pounds. Standard versions were priced at $545.00 and DeLuxe models at $560.00.

1933 Ford Sedan Delivery

Inside the 1933 Ford Sedan Delivery Type 850 was a 59-inch long cargo area, measuring 45-inches wide and 42-inches tall. The passenger compartment had two folding bucket seats done in artificial leather material, giving access to the cargo area without having to go around the back of the vehicle. This year the Sedan Delivery had its body built by the LeBaron Division of Briggs Mfg. Co., complete with a large rear door. Price of the 4-cylinder version was $520.00 with V8 models costing $570.00. Shown here is an example used by the Vancouver, B.C. Canadian newspaper, fitted with a special rear standing board.

1936 Ford
The 1936 Ford Model 68-780 Sedan Delivery had 73 cubic feet of cargo capacity and was powered by the passenger car version of the Ford V8 engine (221-cid). New short spoke wheels had a large 10.25-inch bolt circle, designed to reduce un-sprung weight.  This model had a curb weight listing of 3,002 pounds.
1937 Packard
Situated in front of the Alvan Macauley residence (Grosse Pointe, Michigan), this is a 1937 Packard Six, Fifteenth Series, model 115-C. It's a special Sedan Delivery built for specialty retailer Jay Thorpe, Detroit, and rode on a 115-inch wheelbase with power coming from Packard's 100-horsepower inline six.
1938 Plymouth
The 1938 Plymouth Commercial Sedan Delivery closely resembled the passenger car line, however there was no interchangeability of sheet metal between them. It had a 116-inch wheelbase with power coming from the 70-horsepower Plymouth 201.3-cid inline L-head six. A three-speed manual transmission standard, four-speed optional. Inside, maximum storage length was 78-inches long. Cost was listed at $695.00.
Ford Motor Company's 1940 Sedan Delivery
Ford Motor Company's 1940 Sedan Delivery was based on their 1940 passenger car line, running on a 112-inch wheelbase, with a choice of either a 60-horsepower or 85-horsepower V8 engine. Inside there was a single driver's seat. New tongue and groove wood flooring was used, with the interior fully lined and insulated. As equipped in standard condition, it only featured a windshield wiper on the driver's side. There was a single rear door used and the spare tire was mounted inside, under the floor. Base price was listed as $691.00 (60-hp), $722.00 (85-hp).
1940 Studebaker Champion

The 1940 Studebaker Champion "Sedan Delivery" was clearly a 2-door passenger car with 28-inch x12-inch panels placed over the rear side glass for an advertising lettering area. The two-tone color combination was aimed at providing a valuable advertising medium. There was 64-inches of flat cargo area available as the rear seat was removed, plus providing a full 120-inches of the limited cargo area as the result of the removal of the passenger's side. The decklid lifted high and measured 43-inches wide. Power came from a Studebaker 78-horsepower L-head inline-six. These Champion models were known for their high gasoline mileage achievements with 27.25 miles per gallon cross-country in the then-famous Mobil Economy Runs.

Silver Streak Sedan Delivery

Pontiac was a more up level brand as compared to Chevrolet, and the "Silver Streak Sedan Delivery" was a more expensive alternative to the Chevy. The advertising people described the Pontiac as follows: "Here is the perfect delivery vehicle for those firms who want the prestige and pride of an eye-catching, head-turning advertisement on wheels." Two-tone paint and rear fender skirts were available on the options list. In this photo, it is a vehicle used for Hennepin County (Minnesota) and equipped with a windshield visor and evidently was fitted with the standard six-cylinder engine due to the lack of an "8" on the side Silver Streak emblem.

1955 Chevrolet

The 1955 Chevrolet Sedan Delivery had a base price of $1699.00 and the shipping weight listed at 3110 pounds, as listed in the Chevrolet Truck catalog. In a clear change from previous Chevrolet body styles, the new '55 design had a smooth, almost straight transition from hood to front fenders. The Sedan Delivery had stark trim and could be considered a basic transportation vehicle, albeit one that could haul cargo. It was rated as having a payload of up to 850 pounds, and a maximum gross vehicle weight of 4,100 pounds.

1959 Chevrolet Sedan Delivery

"Spread Wing" rear styling was a visual highlight of the 1959 Chevrolet Sedan Delivery, which was based on the Biscayne 2-door station wagon. Wheelbase grew to 119-inches (two inches longer than the 1958 models) which provided the largest cargo space ever for a Chevrolet Sedan Delivery, 93 7/8-inch in length. "This handsome hustler is longer and wider, with more load space inside than ever before," wrote the advertising agency. As a result of this enlarged cargo area, in some cases, these 1959 Chevrolet Sedan Delivery vehicles were converted to "Ambulette" emergency vehicles. While there was no chassis or sheet metal changes, there was the addition of a compartment divider and required ambulance interior appointments. Base engine was the 135-horsepower inline six, with two optional 283-cid V8s, two-barrel version delivering 185-horsepower, four-barrel version, 230-horsepower.

1964 Ford Falcon

In 1964 this Ford Falcon-based Sedan Delivery was produced in small numbers, just 776 were built. Featuring a seven-foot-long bed, it shared the same basic layout as the Ranchero Pickup. This particular Sedan Delivery is what speed equipment entrepreneur Harry Eberlin used in the mid-1960s to pick up parts at places like Moon Equipment when he had a single shop located in San Bernardino, CA. This vehicle which later grew to the "Super Shops" chain that peaked at 165 stores all across the USA.

Chevrolet Vega 1971

With a front end that had a strong Camaro flavor, the Chevrolet Vega debuted in 1971, and included in the body style selection was the Panel Express. The single-seater had more cargo space available because of one less front seat, plus the removal of rear seating which provided space for additional storage space. It came without carpeting and the curb weight was just 2,152 pounds. Pricing started at $2138.00. In Canada, there was also an "Astre" Panel Express equivalent marketed by Pontiac from 1973-to 1975.

The vent louvers on the sides of the Vega Panel Express (and station wagon) were part of the vehicle's flow-through ventilation system. All factory printed material emphasized that while it was considered a truck, it was light duty in nature. Here's what one of their magazine advertisements said: "After all, how big does a truck have to be to carry pizzas, prescriptions, potato chips or flowers?"

Ford Pinto Panel Delivery

Very late on the scene was the announcement of Ford's, as described here, "Little Hauler" Pinto Panel Delivery that was introduced for the 1978 model year. Barely a footnote in Sedan Delivery history, this Pinto press release mentions an available steel-mesh partition that could be ordered as an option, to separate passenger and cargo areas.

1977

Dubbed the Pinto "Cruising Wagon" and introduced for the 1977 model year run, Ford presented this modified wagon (which was more accurately riding the wave of the then-huge custom van craze rather than simply being a Sedan Delivery) with it being available through the 1980 model year, which was the final year for the Pinto series. Steel side panels with bubble glass portholes, a front spoiler, bold graphics, full carpeting on load floor and inner quarter walls, dual sport mirrors, styled wheels and Sports Rallye package came standard, 57.2 cubic feet of cargo area (with rear seat folded down). This variant of the Pinto was aimed at being a lifestyle vehicle.

Chevrolet HHR Panel

A modern-era sedan delivery is the Chevrolet HHR Panel, a Bryan Nesbitt-designed retro-themed vehicle that was produced beginning in 2007 through the 2011 model year run. HHR stood for Heritage High Roof. With a cargo-carrying capacity of 62.7 cubic feet, it was a versatile hauler with a unique appearance. It ran on a 103.5-inch wheelbase with a listed curb weight of 3,155 pounds. This SS Turbo version featured a 260-horsepower turbocharged Ecotec LNF 2.0L I4 powerplant.

Sedan Delivery Advertising

The Plymouth Commercial line was built on a 116-inch "commercial car" chassis and no sheet metal was shared with the passenger car line. A single rear door gave access to the load area, which measured some 78-inches in total length. It rode on 16-inch wheels and power came from a 70-horsepower L-head inline-six, displacing 201.3 cubic inches. There were 1601 of the pictured Commercial Sedan Delivery units built, with a curb weight of 1850 pounds, priced at $695.00.

After WWII Ford Motor Company started production of "1946" model-year vehicles, which were largely warmed-over 1942s, with a new grille design providing a new look. 1242 were sold in '42, while increased to 3,187 units. Post-war costs raised from 1942's $810.00 to $1186.00.

1950

Chevrolet proclaimed that their 1950 Sedan Delivery was "truly (a) one of a kind." They did in fact have some direct competition inside the General Motors group, however, with the higher-priced Pontiac Streamliner Sedan Delivery. Pontiacs ran a different chassis (4-inch longer design) chassis had premium content in comparison. The Sedan Delivery from Chevrolet was accurately listed as being the "one and only full-size sedan delivery in the low-price field" because Ford and no other low-priced manufacturer sold Sedan Deliveries, Pontiac was considered a mid-priced vehicle.

When Ford brought in their all-new 1952 line, they re-introduced the Sedan Delivery mode, l which had not been seen since the release of the 1949 model year, and the name Courier was chosen. $1539 was the base price, and the weight was listed as 3,109 pounds.
1954
The big news at Ford for 1954 was the replacement of the venerable Flathead V8, the all-new overhead valve "Y-Block" V8 engine, available as optional equipment on Courier models. The addition of Ball-joints to the front suspension was an additional engineering upgrade. 
1955 Ford Courier
Featuring optional whitewall tires, here's a 1955 Ford Courier whose new body style featured a wraparound windshield, flatter hood design and smooth side body sculpturing. Lower, longer, and wider and now the V8 engine option displaced a larger 272-cid displacement. The standard engine was the 223-cid inline-six.
V8 Chevrolet

Along with all-new styling and the availability of the brand-new V8 Chevrolet engine, displacing 265 cubic inches, the 1955 Sedan Delivery from Chevrolet was a low-line 150 Series, devoid of any side trim with clean, smooth sides and wraparound windshield. The front doors were from the 2-door sedan models, along with the 2-door Handyman Wagon. It ran on a 115-inch wheelbase. A new design "lift-easy" cargo door was used. Only a single driver's side seat was fitted. A new ball-joint front suspension was a technical highlight. The V8 engine was a $99.00 upgrade over the Blue Flame base inline six-cylinder engine.

1956 Chevrolet Sedan Delivery

The 1956 Chevrolet Sedan Delivery was redesigned along with the Chevrolet passenger car line, and up front was a revised full-width grille while the sides now had a single spear of chrome running along the front fenders, doors and into the quarter panels. Still based on the no-frills 150 Series, inside there was only a standard left-side sun visor and rubberized flooring. This advertisement mentioned the available V8 Super Turbo-Fire powerplant with four-barrel carburetion and dual exhausts for Sedan Delivery buyers, an interesting take on being able to swiftly deliver products and parcels. 

 Studebaker's 1958 Sedan Delivery

Called the "Panel-Wagon," Studebaker's 1958 Sedan Delivery entry ran on a 116-5-inch wheelbase and was powered by a flathead 101-horsepower 185.6-cid inline-six. It was no rocket as it took over 20-seconds to reach 60-mph. It shared the same rear window/tailgate arrangement as the company's station wagon, which was a bare-bones model called the Scotsman. The Panel-Wagon was really   a kit sold by dealers to convert a station wagon to a make-shift Sedan Delivery type vehicle. While it was not a fast parcel hauler by any means, it was a reliable and economical vehicle, nonetheless.

The new for 1971 "Vega Panel Express" Chevrolet was based on their Kammback Station Wagon but with blanked-out rear windows. A subcompact, it ran on a 97-inch wheelbase and was fitted with a 4-cylinder engine featuring an aluminum block. Unlike all other Vega models which featured front bucket seats, the Panel Express was equipped with a single driver's seat, and a passenger's side st available optionally. They advertised their new miniature Sedan Delivery as being a "kinky way to haul around your surfboard." Some 7,800 units were sold, and it was very much a lightweight hauler, as it only had a cargo payload capacity of 650 pounds. Some were used as U.S. Postal Service delivery vehicles.

Ready for Restoration

1949 Pontiac

A 1949 Pontiac Sedan Delivery (one of 2488 built) ran on a 120-inch wheelbase which was five inches longer than the Chevrolet Sedan Delivery. Available with two different engines, a 90-horsepower inline six-cylinder (239.2-cid) or an eight-cylinder engine (also inline) that developed 103-horsepower from its 248.9 cubic inches. This example is an 8-cylinder version (an "8" appearing between the Silver and Streak on the fender emblem). The upholstery was brown imitation leather, and when equipped with a radio, the antenna was mounted on the driver's side front fender.

Canadian Sedan Deliveries

North of the border the Ford Motor Company offered unique-to-Canada "Meteor" series vehicles, which were basically, standard Fords with slightly different trim and grilles. A 125-hp V8 was standard equipment. Company brochures pointed out that for advertising purposes these vehicles had a large area available for billboard-sized side markings. 

1957 Pontiac

There were only 857 1957 Pontiac Sedan Delivery models build, and this Imperial Ivory-painted example is a shining example of a beautifully restored low mileage of this Canadian-only vehicle, the 521st one off the assembly line off the GM Oshawa, Ontario factory. It ran on the 115-inch Chevrolet chassis and power came from the Chevrolet truck-sourced 148 horsepower 261-cid inline six-cylinder engine with a 3-speed manual transmission column shift.

A surviving 1959 Pontiac Pathfinder Sedan Delivery, a 1-of-449 vehicle that was promoted in Canada. It actually was listed in the GMC truck brochure and not in Pontiac literature, even though it was a Canadian Pontiac, albeit with a shorter Chevrolet Chassis, and V8-equipped versions had Chevy 283s under their hoods.  

Drag Strip Sedan Deliveries

The Sedan Delivery made its way to the drag strip because of a peculiar discovery found inside the rule book, where the National Hot Rod Association used the NADA Vehicle Guide. Because the Sedan Delivery was technically a truck, it was included with a list of available truck optional equipment, in particular, the Chevrolet heavy-duty Hydra-Matic automatic transmission. This special transmission had four forward gears, and with that, drag racers could obtain the truck transmission. When it was specially modified by specialty transmission shops (such as Vitar Engineering on the East Coast, and California's B&M Transmissions) it offered a great advantage in performance (over the traditional 2-speed Powerglide automatic that was used in passenger cars). Combined with the optional engine that featured dual four carburetors (225-hp) and low rear gearing (5:38:1), this combined equipment proved to be a potent package.  

Making the cover of Hot Rod Magazine's April 1968 cover, John Dianna's 1956 NHRA "Junior" Stock drag car, which went on to set the record in his M/SA class. It was equipped with the 225 horsepower 265-cid powerplant, two four-barrels, and 9.25:1 compression ratio. 
Wayne Jesel's 1956 Sedan Delivery was sponsored by the "Yoo-Hoo" chocolate-flavored energy soft drink company, and the colorful car became a record-holder in the class. Extreme attention was given to these cars for optimum drag strip performance.
1957 Chevrolet 150
George Walker's 1957 Chevrolet 150 Sedan Delivery which ran in the NHRA NED (Northeast Division) Division 1 where Jr. Stockers were extremely popular. Using twin four barrels and 9.5:1 compression ratio the 283-cid, 270-horsepower engine was a potent source for drag racers in the NHRA Stock Eliminator category. 

Sedan Delivery in Scale 

Expert model maker and craftsman Cliff Read took on an ambitious project of creating a one-off 1:24 scale 1957 Pontiac Pathfinder Sedan Delivery, something that was not available in the market, so he did one himself. Using a 1957 150 2-door station wagon, the Muscle Machines Series, diecast along with a 1957 Pontiac Bonneville Convertible from Franklin Mint.  

 Revell 1969
An accurate rear hatch was built for the project and seeing how the Pathfinder was an entry-level Pontiac model, the use of small "dog dish" hubcaps which the builder sourced from a Revell 1969 COPO Nova. An opening fuel-filler door was fabricated with a brass hinge made from scratch.
 Revell

In keeping with accuracy relating to the details of the 1:1 car, a color was mixed to match the originally available Malabar Yellow hue, applied throughout including doorjambs and on the spare wheel/tire as housed under the floor pan. 

The underside received hand-fabricated parking brake cables and a station wagon specific design fuel tank was also scratch-built. A detailed touch was spraying of underside oxide paint in the same manner as when the GM factory applied it in 1957.
Even though the Pathfinder Sedan Delivery was a commercial vehicle, since the Pontiac line was a more premium product over the Chevrolet, the use of a regular bench seat was used rather than the Chevrolet utility buckets. The seats and door panels were covered with material from Scale Motorsports.
The detailed engine included plug wires, fuel and vacuum lines as well as a scratch-built offset oil bath air cleaner, built from a resin-based modeling material called Renshape.
This is what Cliff Read started with, a 1:24 scale 1957 Chevrolet Wagon which was a toy-type diecast promoted as a West Coast Choppers Low Rider, along with the front clip from a Franklin Mint 1:24 scale 1957 Pontiac Bonneville Convertible. Like the 1:1 application, the Pontiac fenders and hood needed to be trimmed in length (4-inches on the 1:1 car) to match up with the shorter Chevrolet chassis.
The Sedan Delivery close-off panels were fabricated from sheet brass material and stainless-steel jewelry wire was used for the side trim, inserted into ground-out areas done to replicate the original Pathfinder trim.
With interior trim made from styrene sheet material, changing the former station wagon to an accurate sedan delivery interior. 
A Pontiac Sedan Delivery diecast was never available on the market, however, by skillfully mating parts from multiple Chevrolet and Pontiac existing available models it was possible, albeit with a lot of talent, brass welding fabrication plus extreme attention to detail! 

Rarest of All

General Motors

General Motors had two different Sedan Delivery vehicles available in dealer showrooms, from Chevrolet and Pontiac. However, records have shown that in 1950 the Oldsmobile Division of GM joined in the building of Sedan Delivery models, although they were not available to the general public. With just seven ever known to have been built, the pictured example is one of three that is believed to have survived. Research has shown that Oldsmobile Assembly Plant managers were assigned these unique vehicles, one for each of their seven factories. Upon closer inspection, it is clear that they were not modified versions of the Pontiac or Chevrolet versions but based on the Oldsmobile 4-door chassis. Another unique feature was the fitting with the 303-cid Oldsmobile Rocket V8 engine, producing 135-horsepower with 7.25:1 compression ratio, with hydraulic lifters.  Different from all other Oldsmobiles that were built on the standard production lines, these seven Sedan Delivery vehicles had unique firewall ID plates with '99' identification. Note the one-piece glass on the windshield not used on the Chevrolet or Pontiac 1950 models, plus the rear cargo door was shaped differently than the other GM Sedan Delivery models.

1950 Oldsmobile
Oldsmobile

With the V8 power under the hood and featuring a 119.5-inch wheelbase not shared with the Chevrolet and Pontiac production versions, these were extremely rare in 1950 and ultra-rare now all these years later.

The Commercial Sedan Delivery Story

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